Leading DNA testing specialist company, easyDNA, has expanded its global operations by opening offices in Australia and New Zealand.
Sydney, AUSTRALIA - 28/02/2007 easyDNA, the eminent DNA testing specialist firm, has carried out an expansion of its global operations into the Pacific area by opening new offices in Australia and New Zealand. Two offices have been opened, promoting the company’s full portfolio of DNA tests used for settling disputes over such issues as fidelity, paternity and other relationships that are becoming more common as the technology involved in DNA testing becomes more accessible to the public.
Because of the expansive area of the region involved, the major promotional technique being used is the internet, with a dedicated website serving each of the two countries. All forms of DNA testing available in the easyDNA portfolio are listed on the site and full details are given of each together with details on how to collect the samples. It is also possible to purchase the kits used for sample collection on the website, and online payment is also possible buy means of credit card. Prices are quoted in local currency for each of the test offered.
When asked for his comments on the development, the company’s Sales and Marketing Director, Andrew Alexander, commented, "Everybody at easyDNA is very excited with this expansion that underlines our commitment to increasing the global reach of our services. It is also particularly appropriate because part of the ownership involved in the company is based in Australia.
"Both of these countries are very aware of DNA testing and how it can be used to settle relationship disputes, so we will have to be very much on the ball to stand out from our competitors. However, we are confident that our acclaimed customer service will distinguish us from the others, and our commitment to detail in our dealings with our clients has always been rewarded with customer loyalty. We know that m ost suffer from stresses while waiting for test results to come, and we do all that we can to reduce their waiting time as our recent reduction in the cost of our express service proves."
If you require DNA testing services in New Zealand or Australia contact easyDNA.
