01/09/2008 - easyDNA Experiences Large Increase in Cross-Border DNA Testing  Back to top

International DNA paternity testing firm easyDNA has seen a substantial increase in cross-border DNA testing as it continues expanding its operations in more countries.

Kent, UK – 1st September 2008 – easyDNA, a leading DNA testing firm, has reported a marked increase in cross-border testing, which refers to a DNA test conducted on individuals based in different countries.
Commenting on this development, Sales and Marketing Director Andrew Alexander stated “The growth in cross-border testing is in line with the continued expansion of our DNA testing services in new countries. As our global reach expands, clients feel more confident to perform a DNA test which will require the co-ordination of samples being sent from different countries and sometimes different continents as well. easyDNA has now established administration offices in 14 countries to support such cross border testing requirements and thus we can process these tests faster than other companies with clients sending the samples directly back to their local office whilst customers are still assured of the highest levels of customer service for all the individuals involved.

The advantages of using our service for cross border testing means that all people involved also receive their testing kit in just a few days with some offices being able to dispatch kits with a next day guaranteed delivery. Kits can also be sent out in various languages to the people involved if required.”

As a result of this increase, easyDNA has integrated strict internal procedures into their systems to ensure that the management of the test is totally under control. Each kit issued is given a specific reference code to identify all the samples clearly, and no testing will commence until the samples of all the parties involved have been received, logged and grouped at the laboratory. Clients are advised immediately each time one of the samples involved in the test has been received.

The majority of tests involve individuals based in two different countries. However, easyDNA has also handled successfully cases involving individuals based in four different countries spread over three different continents.

10/07/2008 - easyDNA Slashes Price for its Express DNA Testing Service  Back to top

International DNA paternity testing firm easyDNA has substantially reduced the price of its Express DNA Testing service to further improve its overall customer service.

Kent, UK – 10th July 2008 – easyDNA, a leading DNA testing firm, has reduced the price of its Express Service by up to 30%. The DNA express testing service allows the customer to obtain their result within 48 hours from the samples being received at the laboratory instead of the normal 5 to 7 day working days turnaround. The price has been reduced across all easyDNA markets and currencies so can be benefited by all easyDNA customers.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, “At easyDNA we understand that waiting for a DNA paternity test can be a very emotional experience. Therefore we have decided to make the Express Testing option more accessible in terms of pricing so that clients that require the result earlier will find it easier to order this option.

We already have a good demand for this service but with the reduced price we expect more people to select this option. This will put a greater demand on the logistics of the testing process. However, as demand keeps growing we are continuously improving our internal logistics and our laboratories have expanded their capacity to meet the steady increase in DNA testing. Therefore we are confident that we will be able to deliver the results on time.

Our aim at easyDNA is always to constantly improve the overall quality of the customer experience. This one of the various initiatives we plan to unveil in the coming months.”

01/07/2008 - easyDNA and DNA Check Sign Agreement to Promote DNA Tests in Congo  Back to top

International DNA paternity testing firm easyDNA recently signed an agreement with local company DNA Check to promote DNA testing services in the Democratic Republic of Congo.

Kinshasa, Congo– 1st July 2008 – easyDNA, a leading DNA testing firm, announced it has signed anagreement with DNA Check, a local company specialized in the provision of testing services, to develop the DNA testing market in the Democratic Republic of Congo.The agreement covers a number of aspects of the service including full technical and marketing support by easyDNA. A dedicated site has also been established to further assist in the marketing of easyDNA’s wide portfolio of DNA testing services.

Apart from promoting the tests within local hospitals and clinics, a number of television appearances and other promotional events are also expected to be carried out by DNA Check to generate increased awareness about DNA testing in Congo.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, “easyDNA is constantly working on expanding its geographic reach. We have had a few enquiries from this country in the past, therefore when we were approached by DNA Check, we felt it was a good opportunity to team up with a local entity to better service the market. We look forward to building our presence in this country and surrounding areas.”

01/06/2008 - easyDNA Launches DNA Testing in India  Back to top

DNA paternity testing firm easyDNA has expanded its operations into India, the first country in Asia to be serviced by the company.

Nagercoil, India – 1st June 2008 – easyDNA, a leading DNA testing firm, marked the launch of their operations in India with an announcement that it had opened its first office in Nagercoil, to offer its portfolio of DNA testing services including DNA Paternity Testing, DNA Relationship Testing and DNA Forensic Testing.

The office includes a team of fully trained staff ready to provide all the necessary information to clients prior to purchasing the test, including all the procedures to follow to order the DNA test, to collect their DNA sample and send everything back to the company. The company has also launched a dedicated site specifically to cater for clients based in India. The site contains extensive information about DNA testing and how to go about doing the test. It also includes a full list of tests and prices quoted in the local currency.

Customers can order their test directly through the website and make payments by credit card. Alternatively, the company has also provided to receive payments by bank draft or directly to a local bank account.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, “This is a very interesting development for easyDNA. The country is very large, the cultures are diverse and the logistics of rendering the service are not always easy. However, we are working hard to provide the clients – wherever they are based in India - with the best possible service. At easyDNA we always strive to make sure that client receives the highest levels of customer service wherever the client is based.”

01/03/2008 - easyDNA Launches Operations in South Africa   Back to top

DNA paternity testing firm easyDNA has expanded its operations into South Africa, the first country in Africa to be serviced by the company.

JOHANNESBURG, SOUTH AFRICA 01 March 2008– easyDNA, a leading DNA paternity testing firm, has announced that it has expanded its operations into Africa through its new subsidiary in South Africa. The company has opened an administration office in Johannesburg to provide a base for promoting its portfolio of DNA testing services such as DNA Paternity Testing, DNA Relationship Testing and DNA Forensic Testing.

The company is promoting its services primarily through the dedicated website www.easydna.co.za created specifically for the South African market. A full list of the DNA tests as well as information about tests such as DNA paternity testing is available online through the website. In addition, all prices are quoted in the local currency to facilitate the ordering process. Customers can order their DNA paternity test kit directly from the website and make payments via credit card. Other payment options are also available upon request.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, ‘South Africa is our first market in Africa and so far the demand has been encouraging. We hope that as the demand increases we are able to open an office in other cities such as Cape Town, Port Elizabeth and Durban. Our tests are very competitively priced and as usual we will work hard to provide our clients with the highest levels of customer service."

14/01/2008 - easyDNA Concludes Another Successful Year of Operations   Back to top

DNA paternity testing firm easyDNA have concluded another successful year of operations and looking forward to expanding further in 2008.

KENT, ENGLAND 14 January 2008– easyDNA, a leading DNA paternity testing firm, has announced that it has successfully concluded another year of operations having met all the targets set for 2007.

Reviewing the past year, Sales and Marketing Director, Andrew Alexander commented, “2007 was another positive year for easyDNA. We have achieved a number of milestones set at the beginning of the year. Particularly successful was the launch of our DNA testing services in new countries including Canada, Australia and New Zealand. The response there has been very good. We have also seen an increase in demand for private forensic testing, where we have managed to assist in solving some rather difficult cases.”

Commenting on 2008, Andrew further added, “We look forward to expanding our services into a number of new markets in 2008. We are also looking at a number of new products to expand further our portfolio of DNA tests available. Overriding all this, of course, is our commitment to the highest level of quality and customer satisfaction which lies at the heart of easyDNA’s service offering.”

31/08/2007 - easyDNA Experiences Increase in Demand for Forensic Samples  Back to top

DNA paternity testing firm easyDNA is experiencing an increase in demand for its DNA Forensic testing services particularly in situations involving deceased relatives.

NEW YORK, UNITED STATES 31 August 2007 – easyDNA, a leading DNA paternity testing firm, announced it had experienced an increase in demand for its forensic DNA testing services for DNA paternity and relationship testing purposes.

The company has seen an increase in the number of direct requests over the past six months for cases involving the analysis for DNA Testing of non-standard samples. It has also been commissioned on a number of complex cases, which it has managed to complete successfully.  

A spokesperson for the company said, "Typical requests include individuals who want to confirm their paternity to a dead relative and require the DNA profile of the deceased to perform a DNA Paternity test. This usually involves issues of inheritance. In such cases we advise the client what type of sample they can provide, how to take the sample and how to send it for analysis. Typically, if the death is recent, we request hair or fingernail samples. Alternatively, if the body is no longer accessible, we request personal items such as garments, stamps, envelopes and other personal items that may contain traces of DNA. However, in cases of exhumation the situation is more complex and we will require for analysis bone or teeth samples taken by a qualified professional. Whilst we always clearly state that there is not always a 100% chance of success with such samples, we are pleased to report that we have obtained some very good results with some very difficult samples. Therefore we look forward to extending our testing portfolio and providing an even better service to our clients."

Clients who wish to discuss their case are normally advised to contact the company directly for more information. In addition, a full list of non-standard samples and estimated extraction success rates can be obtained from the company's website http://www.easy-dna.com/ under the Forensics section.

01/07/2007 - easyDNA launches operations in Canada  Back to top

DNA paternity testing firm easyDNA has expanded its operations to provide its DNA testing services in Canada.

TORONTO, CANADA 1 July 2007 – easyDNA, a leading DNA paternity testing firm, has today announced it has expanded its operations into Canada. The company has opened an administration office in Toronto to further promote its portfolio of DNA testing services and provide an improved customer service experience for clients looking to perform a DNA paternity test.

This development is part of the company's ongoing global expansion strategy and follows recent expansion into Australia, New Zealand and the United States.

The company has established a dedicated website www.easydnacanada.com specifically for its Canadian clients. Clients can find a list of the company’s portfolio of services as well as information about each DNA test. All prices are quoted in the local currency for added ease of use. Customers can order their DNA paternity test kit directly from the website and make payments via credit card.

Andrew Alexander, Sales and Marketing Director of easyDNA commenting on this development said, “We are pleased to be offering our DNA Paternity Testing services in Canada following our recent expansion into the a number of countries. We look forward to offering clients the highest levels of customer service possible which is core to providing a value added service. We understand that when doing a paternity test the client will be going through a difficult period and therefore we try and minimise the hassle of getting a DNA test as much as possible."

28/02/2007 - easyDNA Launches Operations in Australia and New Zealand  Back to top

DNA paternity testing firm easyDNA has expanded its operations to provide its DNA testing services in two new markets: Australia and New Zealand.

SYDNEY, AUSTRALIA 28 February 2007– easyDNA, a leading DNA paternity testing firm, has announced that in line with its global expansion strategy, it has expanded its operations into both Australia and New Zealand. The company has opened an administration office in both Sydney and Auckland to provide a base for promoting its portfolio of DNA testing and servicing the clients looking to do perform tests such as DNA Paternity Testing. 

In order to service the market better, the company has established dedicated websites specifically for its Australian and New Zealand clients respectively. A full list of the company’s portfolio of services as well as information about each DNA test is available online. In addition, all prices are quoted in the local currency for added ease of use. Customers can order their DNA paternity test kit directly from the website and make payments via credit card.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, 'We are pleased to be offering our DNA testing services in these markets, especially because easyDNA is partly owned by Australian interests. These are very interesting markets for us since, unlike some other countries, awareness about DNA testing is high and widely used as a means of confirming biological relationships. We therefore need to concentrate our efforts on providing clients with the highest levels of customer service in order to differentiate ourselves from our competition."